Four friends formed DATAROCK on a rainy afternoon under a tree on top of a mountain in Bergen, Norway. It was the first summer of a brand new millennium, and the boys were getting into the groove at an outdoor festival of electronic music. Inspired by the heat of the moment, the boys made a life changing decision and came rolling down the mountainside with a tablet of stone engraved with a single word - DATAROCK.
The brand new band was signed straight away by local indie maverick, Tellé Records, pairing our four friends with a roster of acts such as Røyksopp, Kings Of Convenience and Annie. And so the boys went out on an endless run of shows in underground clubs and festivals across Europe - the perfect breeding ground for alternative dance music - fostering DATAROCK's unique mix of new wave, pop, rock, punk, funk & indie dance. As the band so modestly put it - "we are the peak of pop evolution".
Four years later the band formed their very own major label, Young Aspiring Professional (YAP Records), internationally distributed by VME - infamous for black metal bands such as the notorious Burzum. And so, in 2005 DATAROCK unveiled their spectacular double self-titled debut album "DATAROCK DATAROCK" featuring soon to become classic tracks such as "Computer Camp Love" & "FA FA FA" - sending DATAROCK out on a still 4 year long non-stop global tour.
DATAROCK's international booking is handled by Ian Fintak at The Agency Group, and so far DATAROCK's done more than 800 shows in 36 countries on 5 continents. They've toured America alone 20 times playing numerous classic clubs like Webster Hall, The Bowery Ballroom, Knitting Factory, Beacon Theatre, Gramercy Theatre, Terminal 5, Austin Music Hall, Granada Theater, Troubadour, Key Club, The Fonda Theatre, Echoplex, El Rey Theater & House of Blues in San Diego & New Orleans, and festivals such as Coachella '08 (CA), CMJ '07 & '11 (NYC), WMC (Miami), SXSW '07, SXSW '09 & SXSW '11 (Austin), Download (San Francisco), Detour (LA), Culture Collide (LA), Virgin Festival '09 (Toronto), Montral Jazz Festival (Montreal), MX Beat (Mexico City), Planet Terra (Sao Paolo, Brasil), Personal Fest (Buenos Aires, Argentina) and Lollapalooza 2011 (Santiago, Chile).
The North American tours include a 42 cities run the summer of 2008, and a 26 cities craze for the release of DATAROCK's second album, "RED", September '09. Thanks to this aggressive touring and the acclaim of their albums, DATAROCK's been fortunate enough to establish a worldwide profile, including impenetrable markets like the US, where DATAROCK's music has appeared on a vast number of national phenomena such as Comedy Central's "Workaholics", NCB's "Chuck", MTV's "Jersey Shore", AOL Music's "Interface", Fuel TV's "The Daily Habbit", Nickelodeon's "Yo Gabba Gabba", "ABC News" and twice on ABC's "Jimmy Kimmel Live!" where DATAROCK's once appearance on the outdoor stage at the release date of their second album.
DATAROCK is exclusively signed to the publishing company Artwerk - a joint venture between major indie Nettwerk Music Group and gaming giant EA (Electronic Arts). This alliance has helped put DATAROCK's tracks in an unprecedented number of major video games such as Fifa '08, Fifa '09, Fifa '10, Fifa Street, Sims 2, Sims 3, Need For Speed, Madden NFL and the iPad & iPhone hits, Tap Tap Radiation & Tap Tap Revenge 3. In total 22 of the highest grossing games on the planet features tracks by DATAROCK - reaching out to a credible estimate of 500 million gamers minimum.
DATAROCK's tracks have also been featured in a number of campaigns for major brands such as Apple, Coca Cola, Microsoft, Samsung, FOX and RadioShack. In addition, their tracks are featured in a vast number of ads, TV series and films across the world - including commissioned work for Disney & Nickelodeon.
Since 2007 DATAROCK's career has been very much focused on North America. Simultaneously however DATAROCK's been touring the rest of the world both prior and parallel, playing hundreds of clubs and festivals all across the planet: Summer Sonic in Tokyo & Osaka in Japan, Java Rockin'Land in Indonesia, Good Vibrations, Falls, Field Day, Southbound, Sunset Sounds, Come Together, Future Music and Meridith Music Festival in Australia, Sonar and Benicassim in Spain, ArezzoWave in Italy, Sudoeste in Portugal, Red Rocks, White Nights & Stereoleto in Russia, Be2gether in Lithuania, Pohoda in Slovakia, Les Ardentes in Belgium, Transmusicales and Microcosm in France, Eurosonic and Metropolis in Netherlands, Berlin Festival, Pop Kom, Hurricane and South Side in Germany, Koneisto in Finland, Airwaves at Island, Arvika and Hultsfred in Sweden, Roskilde '05 and '07 in Danmark, numerous festivals in Norway such as Øya, Slottsfjell, Quart, BergenFest, NattJazz, Lost Weekend, +47, EKKO, NuMusic, Midnattsrocken, Bygdalarm, Utkant, Pereferi, Storås, Pstereo, UKA, Stavernfestivalen, Månefestivalen, Malakoff, Oslo Live, Ekstremsportveko, BaleJazz, MaiJazz, RaumaRock and by:Larm, and of course UK festivals such as Reading & Leads, Camden Crawl, The Great Escape, Loop, Latitude, Lovebox, Dot To Dot, Orange Evolution, Eurocultured, In The City, Summer Sundae, Oxygen & O2 Wireless in the UK.
DATAROCK's releases are surprisingly well received across the world. Their debut album "DATAROCK DATAROCK" was nominated for a Norwegian Grammy and came in at 36 on NME's list of "best albums of 2006". The same year "Computer Camp Love" came in at number 12 on Australian national radio's list of listeners favorite tracks based on 660.000 registered votes for Triple J's Hottest 100.
For the US release in 2007, Spin Magazine listed the track "See What I Care" as an "essential download of the summer". Later on "Computer Camp Love" came in at 88 on Rolling Stone Magazine's list of the 100 best tracks of the year.
DATAROCK's second album "RED" was also nominate for a Norwegian Grammy, it was "critics choice of the week" in New York Times, the singles ended up on heavy rotation on Norwegian national radio for seven months solid (NRK P3), and the US' MTV even headhunted the video "True Stories" for rotation at mtvU.
DATAROCK has oddly become a global name. A few indications of their fan base are the number of plays on their MySpace (3.300.000), their vast number of views on their YouTube, the number of fans on on their Facebook (50.000), the number of followers on their Twitter (5.600), the number of plays on Last.fm (5.600.000), their global touring schedule, and the nature of their worldwide distribution. Despite this fact DATAROCK is still very much DIY; they're self-managed, exclusively signed to their own imprint and they're still pretty much handling everything themselves.
DATAROCK's first albums were licensed to Nettwerk Records & Ministry Of Sound. With the recent release of the ''Catcher in the Rye" & "California" EPs however DATAROCK is breaking new ground by teaming up with San Francisco based designer toy pioneer company, SUPER7. Thanks to this absurd alliance one of the formats "Catcher in the Rye" & "California"is available on is something as bizarre as a vinyl designer toy created by illustrator, graphic designer & designer toy legend, Brian Flynn. The release feature 113 tracks, 23 music videos, 1500 photos & an hour long live show jam packed on a 4 GB USB drive inside of the toy (http://super7store.com/datarock.html)
"The crazy Norwegians in Datarock have concocted a nice "fuck you" to the system that's heralding the decline of the music industry and physical media in general. Rather than following the well-worn new path of minimalism—digital-only releases, free downloads, etc.—the dance-rock outfit, led by eccentric front man Fredrik Saroea, have decided to release the "most extravagant single in history."
In 2012 DATAROCK released the single "Gloria" in collaboration with platunum-selling sensation Junkie XL. DATAROCK also released their first single "The Dream" lifted off their upcoming project. With a premier live on domestic national channel, TV2, 550.000 viewers had the pleasure of watching DATAROCK in a musical style performance featuring choreography and a choire of 20 men & women. A nice glimpse into the upcoming album, stage production & film, "DATAROCK The Musical" - performed at Stavanger Concert Hall at NuMusic Festival 2013.
In 2013 DATAROCK also released the single "Perfect Stranger" before moving on to producing material for a comissioned concert at Bergen International Festival 2014 featuring a choire of 420 kids.
In 2015 the big topic for DATAROCK is celebrating the 10 year anniversary for their debut album - plus the 10 year anniversary for their very own records label Young Aspiring Professionals (YAP Records). Other acts that took part in the celebration so far was The Megaphonic Thrift, Ungdomskulen, Baertur, No States, Fjernsupport, Drippin, Onge $ushimane & Kobe-wan Kenobi, DJ Angora (Rytmeklubben) and DJ Christine Dancke (NRK P3).