Four friends formed DATAROCK on a rainy afternoon drinking beer under a tree on top of a mountain in Bergen, Norway. It was the first summer of a brand new millennium, and the boys were getting into the groove at an outdoor festival of electronic music. Inspired by the heat of the moment, the boys made a life changing decision and came rolling down the mountainside with a tablet of stone engraved with a single word - DATAROCK.
The brand new band was signed straight away by the local indie label, Èllet / Tellé Records, pairing our drunk friends with a roster of acts such as Røyksopp, Kings Of Convenience and Annie. And so the boys went out on an endless run of shows in underground clubs and festivals across Europe - the perfect breeding ground for alternative dance music, fostering DATAROCK's mix of indie dance, new wave, pop, rock, punk & funk. As the band so modestly put it - "we are the peak of pop evolution".
Four years later DATAROCK formed their own imprint, YAP Records, internationally distributed by VME - infamous for black metal bands such as Burzum. And so, in 2005 DATAROCK unveiled their debut album "DATAROCK DATAROCK" featuring tracks such as "Computer Camp Love" & "FA FA FA" – sending DATAROCK out on a four year global tour.
DATAROCK's international booking is handled by Ian Fintak & Christian Bernhardt at The Agency Group, and so far DATAROCK's done more than 700 shows in 33 countries (on 4 continents). They've toured America alone 17 times, playing more than 100 clubs and festivals such as Coachella '08 (CA), CMJ '07 (NYC), WMC (Miami), SXSW '07 & SXSW '09 (Austin), Download (San Francisco), Detour (LA), Virgin (Toronto), Montral Jazz Festival (Montreal), MX Beat (Mexico City), Planet Terra (Sao Paolo, Brasil) and Personal Fest (Buenos Aires, Argentina). The North American tours include a 42 cities run the summer of 2008, and a 26 cities craze for the release of DATAROCK's second album, "RED", September '09.
Thanks to this aggressive touring and the acclaim of their albums, DATAROCK's been fortunate enough to establish a worldwide profile, including impenetrable markets like the US, where DATAROCK's music has appeared on a number of national mass media phenomena such as NCB's "Chuck", MTV's "Jersey Shore", AOL Music's "Interface", Nickelodeon's "Yo Gabba Gabba", "ABC News" and ABC's "Jimmy Kimmel Live!" - where DATAROCK's second appearance was at the outdoor stage at the very release date of their second album (1st of September '09).
DATAROCK is further more signed exclusively to US publishing company Artwerk - a joint venture between Nettwerk One Music and gaming giant EA (Electronic Arts). This alliance has led to having tracks featured in an unprecedented number of major video games such as Fifa '08, Fifa '09, Fifa '10, Fifa Street, Sims 2, Sims 3, Need For Speed, Madden NFL and the iPad hit Tap Tap Radiation. In total 22 of the highest grossing games on the planet features tracks by DATAROCK - reaching out to a credible estimate of 250 million gamers minimum.
DATAROCK's tracks have also been featured in a number of North American campaigns for brands such as Apple, Coca Cola, Samsung, FOX and RadioShack. In addition, their tracks are featured in a vast number of ads, TV series and films across the world - including commissioned work for Disney.
Since 2007 DATAROCK's career has been very much focused on North America. Simultaneously DATAROCK's been touring the rest of the world both prior and parallel, playing hundreds of clubs and festivals all across the planet: Summer Sonic in Tokyo & Osaka in Japan, Java Rockin'Land in Indonesia, Good Vibrations, Falls, Field Day, Southbound, Sunset Sounds, Come Together, Future Music and Meridith Music Festival in Australia, Sonar and Benicassim in Spain, ArezzoWave in Italy, Sudoeste in Portugal, Stereoleto in Russia, Be2gether in Lithuania, Pohoda in Slovakia, Les Ardentes in Belgium, Transmusicales and Microcosm in France, Eurosonic and Metropolis in Netherlands, Berlin Festival, PopKomm, Hurricane and South Side in Germany, Koneisto in Finland, Airwaves at Island, Arvika and Hultsfred in Sweden, Roskilde '05 and '07 in Denmark, Reading, Leads, O2 Wireless, Camden Crawl, The Great Escape, Loop, Latitude, Lovebox, Dot To Dot, Orange Evolution, Eurocultured, In The City and Oxygen in the UK, and numerous festivals in Norway such as Øya, Quart, BergenFest, NattJazz, Lost Weekend, +47, EKKO, NuMusic, Midnattsrocken, Bygdalarm, Utkant, Pereferi, Storås, Pstereo, UKA, Stavernfestivalen, Månefestivalen, Malakoff, Oslo Live, Ekstremsportveko, BaleJazz, MaiJazz, RaumaRock and by:Larm.